On Sunday. June 7th, during my whirlwind trip to
St. Louis to attend my grandson’s First Communion, I had the pleasure of being
treated to a vanilla malted frozen custard milkshake at the world renowned Ted
Drewes Frozen Custard on historic Old Route 66.
It was delicious!
This was my second visit to Ted Drewes. It had been seven
years since my last visit - far too many years to go between such delightful
Ted Drewes has been in business since 1929 with the Route 66
location keeping customers cool since 1941.
It’s a St. Louis
institution featured in guidebooks and television shows for years as the place
to go for frozen custard. Famous foodies visiting the iconic custard stand over
the years have included Alton Brown, Bobby Flay and Adam Richman among many
If you visit, and you should put it on your bucket list,
you’ll notice the lovely young women taking orders at the windows are not
equipped with any sort of device to record your order. They memorize the orders
and seemingly always get them right! It is amazing to see especially when you
consider how many customers are in line on a hot day.
Why the memorization? Well, so the story goes, the tradition
was started by Mildred Drewes, wife of founder Ted. The shop was so busy and
the Drewes’ were so focused on providing the best customer service possible
that Mildred found she could save a lot of time by eliminating writing out the
orders. The tradition continues as a tribute to Mildred.